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Business Academy - AI in B2B marketing: Demand generation and lead nurturing

Online Business Academy digital skills session on using AI to improve B2B demand generation and lead nurturing. Covers AI-enhanced lead scoring, personalisation, account-based marketing, campaign automation and lead follow-up.

Duration: 1 hour

Attendance is free.

Click here to sign up: https://www.business.gov.uk/business-academy/events/ai-in-b2b-marketing-demand-generation-and-lead-nurturing-30-july-2026/

Part of Explore AI: Use AI to drive your business’ growth.

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